Dumb ways to die | Reading room | TMI - Experts in Customer Experience

Dumb ways to die

Dumb ways to die

We love this extremely cute whilst at the same time gruesome ad from Melbourne Metro: http://dumbwaystodie.com/

Isn’t it a great way of conveying a message without telling people off and changing perception of safety for the younger generation. The advert has become a global internet hit only a week after being uploaded on YouTube: It has clocked up 4.7m view in a week, has been watched by more people than live in Melbourne and hits iTunes global list.

"This campaign is designed to draw young people to the safety message rather than frighten them away. We set out to find an innovative way to reach young people who see themselves as indestructible. We felt images of body bags were more likely to have an impact on their parents, so we wanted to engage with young people in a way we think might appeal to them a bit more."