Brand AlchemyBrand development is too often presented as a dubious consulting science associated with lofty concepts, buzzwords and jargon not to mention hefty consulting fees. Written with the intent to remove such mysteriousness and aloofness and to turn the secrecies of 'Brand Alchemy' into practical reality, the authors reveal for the first time the pivotal ingredients that create authentic, systemic and powerful brands.
The 2006 National ReportThe 2006 National Report surveyed 71 organisations representing all sectors and generated over eight thousand responses; making NCCS 2006 the largest research of its kind in the UK. In this report Dr Clive Hicks, of TMI, presents the findings of this extensive research incorporating detailed new insights for 2006 such as:
