Designing Customer Experiences – for women, as women

This thought piece gives an insight how organisations can get better at designing great experiences not just for women but using feminine values to attract deeper emotional connections. The thought piece also highlights the importance to embrace feminine values in leadership, a necessary change that will be positively welcomed by both women and men. In a world where often more than half of the population are women, women can no longer be seen to be a ‘special interest group’.

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