WestJet Christmas Miracle - how to surprise & delight airline passengers | Reading room | TMI - Experts in Customer Experience

WestJet Christmas Miracle - how to surprise & delight airline passengers

WestJet Christmas Miracle - how to surprise & delight airline passengers

You may remember the Christmas present initiative from Virgin Atlantic some years back where passengers were surprised with a present arriving for them on the baggage carrousel. 

Now WestJet has taken the idea to a whole new level, check their fabulous PR initiative out here.

A great way of tapping into the ‘random acts of kindness’ trend and it shows the magic of ‘real time’ to truly personalise and deliver instant experiences. 

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