The ‘Marmite’ Factor | Reading room | TMI - Experts in Customer Experience

The ‘Marmite’ Factor

The ‘Marmite’ Factor

Here comes a spot from Ruth when filling in a Neilsen holidays feedback questionnaire.

Check out their refreshing take on how they are doing their own version of NPS in the attached picture.

It is interesting to note that the whole questionnaire has been written in an engaging way using their customer’s language rather than market research lingo. Seems like for once a company truly seems to understands their customers and adapt to their style.

Nice one!