In Spain, there is a car park company called "VINCI" that offers you three different service options when you park with them.
- If it is a rainy day, they borrow you an umbrella
- If it is your birthday you get free parking all day
- You can borrow a bike whilst your car is parked with them to help you get around town.
A great example how a company has managed to truly differentiate their offer by looking out for insights and then meet its customers’ needs. Nice one!