The Car Park with that certain 'Je ne sais quoi' | Reading room | TMI - Experts in Customer Experience

The Car Park with that certain 'Je ne sais quoi'

The Car Park with that certain 'Je ne sais quoi'

In Spain, there is a car park company called "VINCI" that offers you three different service options when you park with them.

  1. If it is a rainy day, they borrow you an umbrella
  2. If it is your birthday you get free parking all day
  3. You can borrow a bike whilst your car is parked with them to help you get around town.

http://www.vincipark.es/servicios/

A great example how a company has managed to truly differentiate their offer by looking out for insights and then meet its customers’ needs. Nice one!

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