Sydney sports shop fitting rooms | Reading room | TMI - Experts in Customer Experience

Sydney sports shop fitting rooms

Sydney sports shop fitting rooms

This sports store really understands its customers needs. This photo (of Imma) was taken in their changing rooms. They realised that when a woman buys any sportswear, her main concern is whether it will provide her with the right (ahem!) support. What better way of testing that than putting a trampoline in the fitting room. We love this customer-focussed idea!! Go Aussies Go!

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