Inspiration at the fish counter | Reading room | TMI - Experts in Customer Experience

Inspiration at the fish counter

Inspiration at the fish counter

Ever went to the shops wondering what to cook tonight? Ending up deciding to go for the same old tried and tested recipe? The Daylesford Farmshop in Gloucestershire has come up with a great way of inspiring its customers whilst waiting at the fish counter: they’ve put a wide open fish recipe book in the counter to invite customers to flick through it for inspiration. Such a simple yet great idea to give customers new ideas whilst at the same time enticing them to try something new and engage with them. 

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