How to encourage shoppers to stay in store for longer | Reading room | TMI - Experts in Customer Experience

How to encourage shoppers to stay in store for longer

How to encourage shoppers to stay in store for longer

When in Paris last weekend I spotted that Monop' (one of the big French super market chains) has transformed some of their store entrances into 'social' eating hang out spaces.

The picture doesn’t do it quite justice: when entering the store you've some wooden tables and chairs on the right and left side, a self-service coffee machine, microwaves and plastic cutlery. It’s very basic yet very clean and comfortable, perfect for a quick rest to enjoy a snack.

A concept I haven’t come across in supermarkets yet and an interesting way to drive people into your shop and become a competition to traditional lunch sandwich places by making it as easy and comfortable as possible to consume goods purchased there and then. 

What a clever value added service that encourages customers to linger in your store for longer.

Anne-Cecile 

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